As an example for the generation of the model images, we defined a brief: a serie of pictures in which concrete was linked to the natural world. The process involved defining basic reference images, which were then enhanced with a series of settings and lighting related to the four elements. The photography captures various light colors interacting with concrete objects in distinct manners, indicating a strong connection between nature and the concrete. Based on this foundation, contextualized images were created, both in-studio and macro shots of the materials.

After generating a sample of approximately 100 images using Midjourney, the keyword system was translated and adapted to Runway for the creation of short macro videos of the products.

AI Set

AI research for Branding

  • Research
  • AI

Concept

The AiSet project is a research initiative investigating how branding will be influenced by AI tools. What is the future of branding? Will we continue to deliver brand manuals? Will it be possible to guide clients in creating consistent, high-quality content on their own?
The project involved creating a set of parameters and keywords for defining prompts capable of generating images consistent with a unified graphic system, as well as of good quality and free from bias and graphic errors due to the error rate of artificial intelligence. The output consists of an internal tutoring presentation within the studio for the creation of brand images and a guidance presentation model for autonomous generation by the client company.