Concept

Sara Stoisa is an art collection manager.
She approached me to develop a brand identity for a new market positioning. The client wanted to build a solid brand that would guarantee recognisability and reliability. Her value proposition is her expertise as both an archivist and a restorer.
The logotype, inspired by a capitol in the client's artist's house, consists of two S's, the initials of her name. The letters are mirrored, looking in two different directions. The archivist is like two-faced Janus: she looks to the past to safeguard works in the future. The graphics of art archives become a source of inspiration for the visual identity that is built around a gridded structure, which holds the information in a clean and orderly manner. For Sara, the brand identity, a series of graphic assets for communication and a manual of brand and social media communication directions were realised.